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Entertainment in Advertising
You turn on the TV to watch the shows, not the commercials, right? Well, think again. These days firms sit back as their target customers and consumers turn on their laptops and look up their...
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Socially Responsible Marketing
Imagine an economy in which all the firms worked for the greater good of society. Less misuse of the environment, more community development and more philanthropy. That’s exactly what socially...
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Mobile Marketing
Marketers are constantly looking for mediums through which they can spread their content. The trend plays out that wherever people are, firms go. In 1995, when the World Wide Web was commercialized,...
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AMA International Collegiate Conference
Greetings from New Orleans! This weekend, the American Marketing Association (AMA) and the great city of New Orleans and host the 35th annual International Collegiate Conference. 1,200 students from...
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How Firms Should Use Social Media
One of the most entertaining guest speakers at the AMA International Conference was Luke Wyckoff, Chief Visionary Officer and co-founder of Social Media Energy (SME), a firm that specializes in social...
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How Firms Should Use Social Media – Part 2
A real quick follow up: Here are 5 things that Luke Wyckoff and his firm, Social Media Energy, look for when consulting firms about their use of social media. Does your business hit the mark? 1. Is...
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Marketing’s Toughest Challenges
Another speaker at the AMA International Collegiate Conference was Ned Duggan, Brand Director of Bacardi USA. As a seasoned brand marketer, Duggan has definitely found himself between a rock and a hard...
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Egocentrism in marketing?
We all knew that people could be a bit full of themselves…but business too? Expert copywriters know this and preach it – it’s all about the consumers, not the business! Just as my last few posts have...
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Marketing Gone Mobile
You’ve heard of E-commerce, the sale of goods and services over electronic media such as the internet and computers. M-commerce, or mobile commerce, is a subset of e-commerce and is a marketing medium...
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A Classic Comeback: Old Spice
Did you know that before Old Spice’s “The Man Your Man Could Smell Like” campaign, the Red Zone brand was relatively unknown and unpopular? The wildly successful viral video campaign brought life to...
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